About Us

MANSCAPED was founded with the goal of transforming the way men approach personal grooming, particularly in areas that were previously overlooked or considered taboo. When the company was launched in 2016, it entered a market where discussions about intimate care were often avoided or treated with humor and embarrassment. MANSCAPED decided to challenge this stigma, positioning grooming as a normal, essential part of personal maintenance, aiming to make it safer, more accessible, and empowering for men.

From the very beginning, product innovation was a cornerstone of MANSCAPED’s strategy. Recognizing that many men were using tools that were uncomfortable, unreliable, or simply unsafe, the brand focused on developing grooming devices that prioritized both comfort and functionality. In 2017, the company introduced the original Lawn Mower trimmer. Designed with safety in mind, the trimmer featured intuitive controls and a user-friendly design. Its success confirmed that men were seeking grooming solutions tailored to their specific needs, without the unnecessary complexity that often came with traditional tools.

As the brand grew, it didn’t rest on its early success. MANSCAPED continued to refine its products, actively incorporating feedback from its customers. In 2018, the Lawn Mower 2.0 was released, offering improvements in durability, ease of use, and overall performance. These updates reflected the brand’s commitment to listening to its users and improving its products based on real-world experiences.

In 2019, MANSCAPED took things a step further with the launch of the Lawn Mower 3.0, which introduced enhanced performance and better protection for the blades, along with an integrated light for improved visibility. This version raised the bar for men’s grooming products, combining advanced features with a sleek, premium design. By this time, MANSCAPED had firmly established itself as a leader in the grooming space, pushing boundaries and setting new expectations for what grooming tools could be.

In 2020, the brand expanded its focus to a more comprehensive approach to self-care with the launch of the Weed Whacker, which extended MANSCAPED’s expertise into ear and nose hair grooming. That same year, the company made a bold statement with a high-profile installation in Penn Station, New York, solidifying its role in shifting men’s grooming from a private matter to an accepted part of modern self-care.

2021 saw another leap forward with the release of the Lawn Mower 4.0, featuring cutting-edge features like wireless charging, customizable attachments, and enhanced battery indicators. This product catered to the evolving needs of busy individuals, making grooming more adaptable to modern lifestyles. Partnerships with professional sports organizations also helped strengthen MANSCAPED’s brand identity, associating it with values like confidence, performance, and discipline.

By 2022, MANSCAPED had extended its product range to include skincare and body care with the launch of the UltraPremium Collection. This expansion reflected the company’s vision of grooming as a holistic routine, encouraging men to take care of their entire body, not just specific areas. The brand’s continued success was amplified by collaborations with well-known public figures, which made MANSCAPED feel more relatable and authentic while maintaining its confident and bold persona.

By 2023, MANSCAPED had become a dominant force in the men’s grooming industry, offering products like the Beard Hedger for facial grooming. The brand’s continuous innovation was evident in the introduction of the Lawn Mower 5.0 Ultra, which offered even greater customization for precise grooming. Throughout its journey, MANSCAPED has remained true to its mission of empowering men to feel confident, comfortable, and in control through high-quality grooming products that adapt to their changing needs and lifestyles.